I utilized four swatches in the show's palette. I utilized a dark gray and an eggshell white for neutral tones. The yellow and orange swatches were the basis of the colored gradient I used extensively throughout the branding.
Type-wise, I used Lust Script for the show's logo pieces, while Kepler and Neue Haas Unica were used in other branding elements like lower thirds and credits.
All branding elements include both light and dark versions, ensuring high visibility across a variety of backgrounds.
For the show's main intro, I split the logo into more than two dozen vector layers and recombined them in After Effects.
Lower thirds include two dynamic elements: First, the graphic can be positioned either in the bottom left or bottom right of the frame to complement the framing of the interviewee. Second, the width of the graphic is adjustable to properly fit the interviewee's name and occupation.
The credits graphic closed out each episode and heavily incorporated the show's visual identity.
The graphic was deliberately designed with an empty right side to allow for end screen elements on YouTube.
YouTube thumbnails included a gradient border with rounded edges and a small identifying icon in the lower left-hand corner for visual consistency.
